CRACKLE - SONY
It looks like there’s finally some sense coming to the world of User Generated Video Content Online video site Grouper, that Sony bought last year for $65m, has bid farewell to trying to compete with the YouTube’s of this world. Grouper has changed its name to Crackle and also change the type of content it will be making available to punters. One side of this is the creation of Crackle Studios, to fund the development of unique programming. By selecting the content that is well-liked in the Crackle Shorts channel, a quarterly selection of the best will receive funding from Crackle Studios to develop and produce short form material for Crackle distribution. By way of enticing content makers further (and possibly moving to save the cinema industry), the winners will swan off to the city of Angels to pitch their ideas to creative executives of Columbia Pictures (who just happen to be owner by Sony too). Read all
